William Yeoward's style for the Designers Guild
His peers recognize him as a rare creative talent, combined with natural commercial flair. William Yeoward's sophisticated, elegant and personal style has made his success. For those who have worked with him, he is a perfectionist with a sense of discipline and effort. According to him, "comfort is the key to happiness, a product must therefore be practical, elegant and above all comfortable". This concept of creation can be found in his furniture, his crystal collection and also his fabric.
In north America, he is known for his crystals. This collection was first released in 1996 in London and was rewarded with the title "Best New Product" by the magazine Garden. The crystals also obtained an award from the magazine "British House". William Yeoward rapidly widened the range of his creations, becoming the first designer to be recognised for his fabrics by the metre, wallpapers and designer rugs. The William Yeoward brand produces fantastic upholstery fabrics and cushions in collaboration with Designers Guild.
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