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Floor Story

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New
  • Marmalade Hallway Rug
3 colors
5 size

Marmalade Hallway Rug

Floor Story
2 451,00 €
New
  • Moire Rug
6 colors
6 size

Moire Rug

Floor Story
4 717,00 €
New
  • Duct Corridor Mat
1 color
6 size

Duct Corridor Mat

Floor Story
2 083,00 €
New
  • Duct Hand Knotted Rug
1 color
4 size

Duct Hand Knotted Rug

Floor Story
2 835,00 €
New
  • Diagonal Melt Rug
2 colors
6 size

Diagonal Melt Rug

Floor Story
2 535,00 €
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A committed and expressive creative signature



Founded in London in 2014 by Simon Goff, Floor Story was born out of a clear desire. The house gives the carpet a central place in decorative writing. Coming from the Shoreditch district, it is part of a free and experimental creative culture. Each collection reflects a strong graphic vision, nourished by contemporary art, illustration and color. The artistic direction favors frank compositions, assumed contrasts and a resolutely modern aesthetic.



Floor Story exclusively designs handmade rugs using traditional techniques. Tufting and knotting become means of expression in their own right. Natural wool plays an essential role in each creation by revealing depth and texture. The color palettes assert a recognizable identity among all. The company also develops tailor-made formats.



Ethics occupies a founding place in the history of Floor Story. The brand is committed to working alongside certified and responsible workshops. This approach guarantees respectful working conditions and conscious production. The company supports young design talents and collaborates with experienced designers. Each look enriches the collection with a singular writing, while craftsmanship dialogues with an innovative style. Floor Story thus shapes a committed universe, thanks to these artistic collaborations and its support for independent production.