Help Friday 10% of sales donated to the Francis Hallé association on selected editors from 23 to 27 November * Discover the selection

When choosing our wallpaper collections, we endeavour to select editors who use fibres from sustainably managed forests and to orient our purchases towards FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) labeled papers.

For several years now, we have been committed to a Social and Environmental Responsibility policy, aimed in particular at reducing the impact of our activity in terms of greenhouse gas emissions.

To go further, we are proud to support the Francis Hallé Association, which is working to restore a large primary forest in Europe, and whose values we share.

“Our project brings humanity and its planet back together”

For the second year running, we've chosen to commit ourselves to this cause of the common good, beauty and the long term.

We continue to support this cause, created by botanist Francis Hallé and his association, which aim to restore a large primary forest over a very large area (around 70,000 hectares), in Europe and in France in particular.

This is a forest that has not been exploited or cleared by man, or if it has been in the past, enough time has passed for the forest to become primary again.

Most of the large countries located in temperate latitudes (United States, Canada, Chile, Russia, China...) have been able to preserve primary lowland forests while in Western Europe our ancestors destroyed them, unaware that they had an irreplaceable ecological value.

To bring back to life a primary forest means...

  1. Fight against global warming
  2. Reconstitute a large reservoir of biodiversity
  3. Protect human life
  4. Ensure the abundance and quality of water resources
  5. Develop research
  6. Encourage territorial development, citizenship, artistic practices...

Because it's a global emergency

We have been marked this summer by the terrible fires: 2022 is a record year with figures estimated up to 9000km2 in Europe (that is to say cumulated the surface of Corsica) and in France, 65000 hectares have burned according to Office Nation des Forêts.

The last primary equatorial forests are located in the Amazon, in the Congo basin and in Indonesia. All are in alarming decline. In Europe, they have almost disappeared since 1850 and the admirable primary forest of Białowieża in Poland is the only one still remaining. Unfortunately, it is also in great danger.

Let's support this association together

Etoffe.com, with the support of its partner brands, is offering you a 10% discount on a selection of products and is committed to donating 10% of these sales to the Francis Hallé - Pour la forêt primaire association.

You can also help the association by making a donation.

See the selection Make a donation

What the fundraising will be used for

This very long term, multisecular project, completely innovative by the very stakes of its duration, aims at the transmission to future generations of a natural heritage, source of life, knowledge, culture.

It is an act and a message of solidarity sent in the space-time of generations to those who, tomorrow and the day after, will benefit from it.
A large primary forest reconstituted in Western Europe is necessary and possible. It is a question of will.

The Francis Hallé association is working to create, on a European project, the practical conditions (scientific, technical, legal, land) for its development and the creation of a network of large intact natural areas.

Who is Francis Hallé?

Francis Hallé is a botanist specializing in the ecology of tropical forests and the architecture of their trees. In this context and for more than 40 years, he has been drawing leaves, trunks, tops, as well as the canopy and the landscapes that trees compose.

Through his association, he participates in the education and awareness of the public to understand the importance of rebuilding freely evolving forest areas and works to develop and build a network of large intact natural areas through scientific, technical, legal and land levers.

To learn more: read the association's manifesto or visit their website!

* Etoffe.com is committed to donating 10% of sales on a selection of participating brands directly to the Francis Hallé - Pour la forêt primaire association, from November 23 to 27, 2023.