Help Friday 10% of sales donated to the Francis Hallé association on selected editors from 11/29 to 12/02* Discover the selection

When choosing our wallpaper collections, we endeavour to select editors who use fibres from sustainably managed forests and to orient our purchases towards FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) labeled papers.

For several years now, we have been committed to a Social and Environmental Responsibility policy, aimed in particular at reducing the impact of our activity in terms of greenhouse gas emissions.

To go further, we are proud to support the Francis Hallé Association, which is working to restore a large primary forest in Europe, and whose values we share.

“Our project brings humanity and its planet back together”

For the third year running, we've chosen to commit ourselves to this cause of the common good, beauty and the long term.

We continue to support this cause, created by botanist Francis Hallé and his association, which aim to restore a large primary forest over a very large area (around 70,000 hectares), in Europe and in France in particular.

This is a forest that has not been exploited or cleared by man, or if it has been in the past, enough time has passed for the forest to become primary again.

Most of the large countries located in temperate latitudes (United States, Canada, Chile, Russia, China...) have been able to preserve primary lowland forests while in Western Europe our ancestors destroyed them, unaware that they had an irreplaceable ecological value.

To bring back to life a primary forest means...

  1. Fight against global warming
  2. Reconstitute a large reservoir of biodiversity
  3. Protect human life
  4. Ensure the abundance and quality of water resources
  5. Develop research
  6. Encourage territorial development, citizenship, artistic practices...

Because it's a global emergency

Between 2023 and 2024, around 3.9 million square kilometres of forest were devastated by fire, an area seven times the size of France. Every day, thousands of fires destroy the last remaining forested areas on the planet.

The impacts are considerable: increased greenhouse gas emissions, more fragile soils, greater risks of flooding and landslides, not to mention the direct threats to flora and fauna, including many critically endangered species. These losses are accelerating climate disruption and impoverishing global biodiversity.

Let's support this association together

Etoffe.com, with the support of its partner brands, is offering you a 10% discount on a selection of products and is committed to donating 10% of these sales to the Francis Hallé - Pour la forêt primaire association.

You can also help the association by making a donation.

See the selection Make a donation

What the fundraising will be used for

This very long term, multisecular project, completely innovative by the very stakes of its duration, aims at the transmission to future generations of a natural heritage, source of life, knowledge, culture.

It is an act and a message of solidarity sent in the space-time of generations to those who, tomorrow and the day after, will benefit from it.
A large primary forest reconstituted in Western Europe is necessary and possible. It is a question of will.

The Francis Hallé association is working to create, on a European project, the practical conditions (scientific, technical, legal, land) for its development and the creation of a network of large intact natural areas.

Who is Francis Hallé?

Francis Hallé is a botanist specializing in the ecology of tropical forests and the architecture of their trees. In this context and for more than 40 years, he has been drawing leaves, trunks, tops, as well as the canopy and the landscapes that trees compose.

Through his association, he participates in the education and awareness of the public to understand the importance of rebuilding freely evolving forest areas and works to develop and build a network of large intact natural areas through scientific, technical, legal and land levers.

To learn more: read the association's manifesto or visit their website!

Looking back last 3 years

Today, the Francis Hallé Association is :

  • More than 4,000 members
  • The team has grown from 1 to 7 people
  • More than 40 events organised throughout France
  • More than 800 volunteers receiving free training in the impact of the natural forest

In addition to these figures, the association has also strengthened its approach to the practical implementation of the project, through numerous meetings and partnerships with specialists in a variety of fields, including regional planning, local forestry issues, consultancy firms, collective intelligence specialists, etc.

Perspectives

The association is actively working to bring the project to revive a primary forest into the public debate as a viable response to the conservation commitments made by the French government and Europe.

The project involves a growing range of players and is structured around scientific data, innovative partnerships and a stronger local presence, particularly in the Ardennes and Vosges.

By getting young people heavily involved and promoting exchanges with players such as the National Forest Park, the association is building a new narrative on forestry issues. Its ambition is underpinned by the support of individuals, foundations and businesses, reflecting a collective movement towards a sustainable future.

This dynamic encourages an alliance between nature and society to preserve biodiversity.

* Etoffe.com is committed to donating 10% of sales on a selection of participating brands directly to the Francis Hallé - Pour la forêt primaire association, from November 29 to December 2, 2024.