Jane Churchill: when tradition meets originality…
Jane Churchill Design is a fabric and wallpaper company that sees the light of the day in 1982 through the initiative of its eponymous founder. Thanks to the talent of the creator, the company makes a breakthrough by proposing a palette of traditional British designs that are enhanced with modern touches. In 1988, David Green, the head of the company where Jane started her career, Colefax and Fowler, proposes to buy the firm. She accepts the offer which will lead the brand to a fame that goes beyond the British frontiers.
Thanks to the merger, the range of proposed products increases; wallpapers and upholstery fabrics are added to the catalogue, along with decoration accessories. The major detail that makes the collections of Jane Churchill so practical is their natural customizability. Each new range is linked by theme and color, which allows the client to match his interior easily. In addition, new colors and materials are explored and added to the multitude of print and hues that is already available.
As one does not change a winning formula, the brand still swears by the elegant British style that made its fame. Traditional and classic patterns are revisited with more contemporary twists while keeping the original identity of the trademark. Jane Churchill is well-known for connoting freshness, relaxation and ease of use as well as bringing a touch of innovation. In addition to that, they use an incredibly varied range of appealing colors, rich textures and distinctive prints. In fact, their sense of fashion matches perfectly the mood of cottages or chic countryside houses.
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